Yoga for Modern City Life: Yoga is now a Lifestyle
Is it any surprise models are wrapping their wrists in mala beads, fashion designers are heading off to India for yoga retreats and there is a replacement line of active wear that takes its name from the Sanskrit mantra om.
To the uninitiated, yoga is pretzel-like poses and a dim memory of the Beatles visiting the Maharishi in the 1960s.
Gurmukh Kaur, the Center for Living’s white-turbaned founder, travels by limo — in a very blaze of camera strobes — with one in all her students, singer Courtney Love.
What she will is kundalini yoga, Ms. Love told a reporter covering the bash for fashion-bible Ladies’s Wear Daily. It’s better for me than Prozac — and the clothes are nice, too.
Ms. Love is hardly the sole celebrity singing the praises of yoga — or helping to catapult the 5,000-year-old practice onto the cutting edge.
Yoga Zone, a hip New York yoga studio with a half-hour show weekdays on cable’s Health Network, has an entire catalog dedicated to the thrill of yoga. In addition to the predictable vary of videotapes, nonslip mats and meditation cushions, there are multiple pages of clothing and accessories.
Cotton-Lycra hipsters are the definitive Yoga Zone hunt for apply and beyond. Spaghetti-strap camisoles and halter tops with refined embroidered logos come in black, slate, garnet, moss green and other quiet however current colors.
Even the jewelry includes a fashion angle: Pendant necklaces with the Chinese image for clarity or the Sanskrit image for om are crafted by the recent fashion duo Me & Ro.
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